Many people still don’t know how to respectfully interact with individuals with disabilities—leading to assumptions and exclusion. Marta Keane, CEO of JABA, stresses the importance of inclusive design, respectful communication, and shifting focus from what someone can’t do to what they can. Her tips: ask before helping, focus on strengths, and make eye contact. True inclusion starts by listening, learning, and creating environments that respect everyone’s dignity and voice.

The ADA was a landmark law, but gaps in enforcement, awareness, and clarity still leave many with disabilities underserved. VisitAble addresses these issues through a certification process that promotes disability etiquette, transparency, and practical accessibility. By helping businesses go beyond legal compliance, VisitAble empowers them to create inclusive, welcoming environments. Real accessibility isn’t just about ramps—it’s about respect, visibility, and proactive chang